Latest ranking of China's high-end mobile phone market: Apple plummets, Huawei increases by 67%

Writer： admin Time：2024-06-08 16:28:14 Browse：56℃

            Recently, with the latest report released by market research firm Canalys, the competitive landscape of China's high-end mobile phone market has undergone significant changes. In the first quarter of 2024, Apple's share in the domestic high-end smartphone market experienced a sharp decline, while Huawei achieved growth. This change has not only attracted widespread attention in the industry, but also profoundly influenced consumer choices.

             According to Canalys' report, in the first quarter of this year, Apple's market share in high-end smartphones priced above $600 in China decreased by 25% year-on-year. Although Apple still has a considerable market share, this obvious downward trend undoubtedly brings it considerable pressure. At the same time, Huawei's market share increased by 67% year-on-year with a series of innovative products and market strategies.

            In recent years, Huawei has continued to invest in technology research and product innovation, launching multiple highly acclaimed high-end smartphones. Especially with the popularization of 5G technology and the rise of foldable smartphones, Huawei has successfully seized the opportunities in these emerging markets with its profound technological accumulation and sharp market insights. At the same time, Apple seems to be struggling in the face of market competition and changes in consumer demand, and its decline in market share also reflects this to some extent.

 

            Apart from Huawei and Apple, other brands are also striving to seek breakthroughs. Honor's market share increased by 67% year-on-year, while brands such as Xiaomi and Samsung have performed relatively poorly in the high-end market, facing competitive pressure from strong competitors such as Huawei and Apple.

            It is worth noting that the Chinese smartphone market maintained a growth rate of 6.5% in the first quarter of 2024, and the overall performance was better than expected. This growth momentum is attributed to the continuous efforts of major brands in product innovation, market promotion, and channel expansion. Meanwhile, with the continuous improvement of consumer demands for mobile phone performance and quality, the high-end mobile phone market will continue to remain active.

 

            For consumers, this change means they will have more choices. High end smartphones from brands such as Huawei, Apple, and Honor have shown impressive performance in terms of performance, appearance, and photography. Consumers can make wiser choices based on their own needs and budget. In the future, we look forward to seeing more innovation and breakthroughs to promote the sustained prosperity and development of China's high-end mobile phone market.